COVID-19 shouldn’t stop you from being creative

COVID-19 shouldn’t stop you from being creative

Tomorrow will be better than today is a mindset many of us are getting used to. It is ok to have those down days especially during difficult moments. Everything you have worked so hard should be your motivation to keep going. Difficult moments make us stronger and as a community we will get through this. 

Thousands of businesses in our beloved Forest City had to make the drastic decision of closing their doors, hopefully temporarily. This decision forced business owners to temporarily layoff some of all of their employees. Thankfully, as things continue to get better (remember, there is always a light at the end of the tunnel) the government will continue lifting restrictions.

Source: Reader’s Digest Canada

If you are a business owner, don’t worry, your customers will be happy to come back once you are back in business. You may be wondering what to do in the meantime. That is an understandable concern but don’t forget YOU are not ALONE. The government will supportyou if you and/or your business is facing financial hardship during COVID-19 outbreak. 

The following are some suggestions to keep your business going:

1. Be Social

Source: TechWyse

Create a Social Media account for your business, whether it is through Facebook and/or Instagram. Social Media is an affordable and efficient way to promote your company and services. Let’s say you are a baker, Instagram will be a great way of showcasing your cakes and pastries. You can post pictures every couple of days; pictures can be worth more than 1000 words.

2. Offer Alternatives

Nowadays, we are spending more time than usual online, so why not offer the option of online purchasing, if you have a store. If you have a restaurant you can offer delivery and takeout options. If you have a beauty salon, how about offering hygiene kits based on your customer needs.

3. Engage, engage, engage

The last thing you want is losing your customers. You need to continue communicating with your customers and Social Media platforms are a great alternative.  Keep your customers updated, if you are doing delivery and takeout inform your customers. Inform them when you open, when you are offering discounts, and also, very important, when you are helping your community. 

For example, you can post in your Instagram account what is your soup/dessert of the day. You can also use Social Media to do live videos which will help you engage with you customers and attract new ones. If you own a beauty salon, you can do a live video teaching how to choose the right nail polish and how to do your nails at home. If you own a clothing store you can do a video showing different outfits with a couple of clothing pieces.

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” — Albert Schweitzer

4. Connect with your community

We are in this TOGETHER. There are many ways you can help fellow Londoners.• Support local. Encourage your customers to shop local with the hashtag #supportlocal #ldnont . For example, if you need to purchase supplies why not getting them from a local supplier. If you and/or your family is craving a delicious meal, order it from a local restaurant.• Give back.  For example if you own a beauty salon, why not donating some of your supplies such as masks and personal hygiene products to a local shelter or charity. If you own a restaurant, you can donate meals. Don’t forget to post your act of kindness on your Social Media accounts. This will inspire others to the same. You will go to bed knowing you made someone’s day a better one.

“You are a fighter. Look at everything you have overcome. Don’t give up now.” – Olivia Benson

Leave your comment
Comment
Name
Email
Open chat
1
Need help?
Hello! 👋
Can we help you?